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This Will Not Be The End Of Cruising. We Can Promise You That

This Will Not Be the End of Cruising, We Can Promise You That

By: Mary Jean Tully

It has been roughly three months since the COVID-19 outbreak began on the Diamond Princess cruise ship out in Japan. Three months of seemingly endless doom and gloom and devastation to not only the cruise industry but tourism as a whole. 

But we have hope. This will not be the end of cruising, we can promise you that.

How can we be so certain? For starters, our company does more than $100-million a year in cruise bookings. And – without any hesitation – all of our regular clients have said they will cruise again. 

We have also learned a lot since February. 

The Diamond Princess incident was handled incorrectly by both the Japanese authorities and the cruise line. They were operating as best they could with the information available at the time, but unfortunately cruise lines ended up becoming a symbol of COVID-19 and getting a bad reputation in the process.

Medical professionals now understand that quarantining passengers and staff on-board ships with confirmed cases was a mistake. This action forced people to live in close quarters without proper physical distancing, which we now know is key to slowing the spread of the virus. They also lacked proper preventative supplies, such as masks.

It is also worth noting the severity of infections. Of 112 passengers who had tested positive for the new coronavirus, 73 per cent showed no obvious symptoms, according to a study conducted by Japanese health officials. 

As fear grew, more ships were denied entry to ports by various countries. This action put the passengers on-board at higher risk, while doing little to protect people on land. And there was scant mention in the news media of the countless ships still sailing during this period that experienced zero infections. We had hundreds of Tully clients out on cruise ships during the beginning of the COVID-19, and all arrived back home healthy, and without incident.

Of course, what is done is done. It is unfair to place blame. The virus caught everyone by surprise, and no one knew what the proper protocol was.

And yet, ill-informed people continue to blame the cruise lines. This is wrong on every level. For years, cruise companies have complied with strict health regulations established by the Cruise Lines International Association(CLIA) and public health experts from the highest levels. Unannounced inspections occur regularly. And hundreds of ships go above and beyond the minimum. Industry leaders are already working with health experts to determine what additional steps must be taken to prevent future incidents.

And what happened aboard cruise ships must be placed within the larger context of virus outbreaks around the world. We are also certain of one other truth: The world’s economy cannot afford to have the cruise industry collapse. As a whole, it accounts for 2 per cent of the overall global travel industry, according to CLIA. In 2018, 28.5 million passengers set sail, spending more than $46-billion (U.S.) on global cruises. That money accounts for nearly 1.2 million jobs – with $50-billion in wages and salaries. That does not even factor in the money spent in economies around the world, including some that depend heavily on tourism dollars for survival. All told, the economic impact of the cruise industry is estimated at more than $150-billion (U.S.).

The COVID-19 crisis will, no doubt, have a huge impact on new-to-cruise business. The industry was experiencing major growth, and that will vanish. 

But make no mistake, the cruise industry will not. 

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At Tully, Luxury is Defined by You. We design life-enriching travel to the world’s most unforgettable destinations, providing our clients with exclusive access and personalized experiences. We also believe in “travel with a purpose,” giving back to the communities that welcome us. Whether you want to cruise the world in splendor, take an unforgettable African safari or create a bespoke adventure like no other, we have the unsurpassed knowledge, expertise and impeccable service you require.


A private lunch on the Great Wall of China? Golfing on a glacier? A private audience with one of Japan’s last remaining Samurai? We create “WOW” moments and take you beyond anything you’ve ever imagined.

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See the world while only unpacking once. Sail the seas in complete luxury with our elegant Ocean Voyages and relaxing River Cruises. We will ensure every detail of your trip is seamless and memorable.

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Our one-of-a-kind industry relationships across the globe allow us to curate any experience you wish. Contact a Travel Designer to discuss how Tully Luxury Travel can take your dream and turn it into a reality.

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Myths, Marvels & Monuments: A Cultural Mosaic

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Circumnavigate the globe from Miami or Los Angeles on an odyssey exploring New Zealand, Australia, Bali, Sri Lanka and India. Journey on to discover the sheikdom of Oman, the treasures of Istanbul and historic ports in the Black Sea. Navigate the Mediterranean and choose to disembark in Monte Carlo or enjoy an Atlantic crossing until you arrive full circle, enriched and enlightened. With Crystal, discover a world Where Luxury Is Personal™.


  • Welcome Celebration Receptions Aboard Crystal Serenity on the eve of departure (January 17) for Full World Cruisers joining in Miami, and for Full World Cruisers joining in Los Angeles (February 2)
  • Shoreside Gala Dinner Extravaganza for all Full World Cruisers in Sydney, Australia (February 28)
  • Shoreside Event for all Full World Cruisers (location to be announced at a later date) 


  • Two Complimentary private town car transfers between port city airport and the ship on day of embarkation/disembarkation in port city*
  • Exclusive Themed Onboard Events
  • Specially-Curated Gifts
  • Robust Enrichment Program; culinary experiences, celebrity entertainment and special festivities
  • Excess Luggage Reimbursement if applicable for Full World Cruise guests (up to $500 per guest)
  • NEWFree 2-Day Laundry*
  • NEW! Free Doctor Visits Onboard*